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Marketing the Physician Practice


Medical Books > Medical Practice Management > Item 144

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Click here to buy Marketing the Physician Practice by Stanley R. Joseph. Marketing the Physician Practice
(Paperback - Jan. 1, 2000)
by Stanley R. Joseph
Sales Rank: 890636
 0.0 out of 5 stars
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  • Paperback: 148 pages
  • Publisher: American Medical Association; 1 edition January 1, 2000
  • Language: English
  • ISBN-10: 1579470106
  • ISBN-13: 978-1579470104
  • Product Dimensions: 10.2 x 9.1 x 0.4 inches
  • Shipping Weight: 1 pounds

    Product Description

    Reap the benefits of successful marketing with Marketing the Physician Practice, a user-friendly guide to advertising and public relations for the medical practice. This resource provides ideas on how to design and implement a marketing program that fits the needs and resources of the practice. Topics covered include:

    -Planning and budgeting

    -Reaching the target audiences of patients, providers and payors

    -Advertising strategies

    -Working with the media

    -Developing a database of consumers

    -Getting referrals

    -Plus much more



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