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Marketing the Physician Practice
Medical Books > Medical Practice Management > Item 133
Marketing the Physician Practice
by Stanley R. Joseph
Sales Rank: 2156887
Book Description
Reap the benefits of successful marketing with Marketing the Physician Practice, a user-friendly guide to advertising and public relations for the medical practice. This resource provides ideas on how to design and implement a marketing program that fits the needs and resources of the practice. Topics covered include:
-Planning and budgeting
-Reaching the target audiences of patients, providers and payors
-Advertising strategies
-Working with the media
-Developing a database of consumers
-Getting referrals
-Plus much more
Marketing the Physician Practice
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